Sports Nutrition & Supplements

What We Do

Supplement Consultancy

We provide general advice, formulation, label & copy solutions to supplement companies, manufacturers and retailers so they can safely & effectively sell and operate in the UK & Europe. This includes advising as to how to achieve the optimum balance between sales / branding / marketing and regulatory compliance - Getting this balance right is THE KEY to success and we've done it for many of the biggest brands: MuscleTech (Iovate), Universal / Animal, Nutrex, Mutant, Grenade, SciVation, ISS, MHP/MuscleMeds, Tesco, North Coast Naturals, Better Body Foods, Kiss Me Organics and several others.

As Vice Chair of ESSNA (Europe's largest Sports Nutrition Trade Organisation), Mark has his hand on the pulse of all developments that are occurring in this rapidly growing and changing industry.

Public Speaking & Education

Mark is available for public speaking and educational talks and has been a featured speaker at many of the top nutrition, supplement & health conferences world wide. 

These include:

Probiota / IPA World Congress

William Reed Business Media/Nutraingredients

University of Westminster

International Society of Sports Nutrition

Food Matters Live

Global Human Nutrition & Wellness Forum


Canadian Armed Forces


Mark still takes on a few clients who are pursuing elite performance and/or body composition results. 

Mark has advised and worked with everyone from aspiring fitness competitors to win local contests, bikini/figure/fitness competitors to win international contests, all the way up to the world's top bodybuilders, including two Mr Olympias. He has also worked with a number of elite athletes such as NFL football players and Olympic champions.

Please get in touch for details.

About Mark Gilbert / MuscleDiet

Mark Gilbert B.Sc. (Nutrition)


  • 20+ yrs studying/working in Sports Nutrition, Health & Supplements - formulated, participated in marketing, labelling and patenting products which have sold over $1 billion
  • Four-year B.Sc. in Nutrition; Certified Sports Nutritionist (CISSN - scored >99th percentile on their comprehensive exam - not current); also studied exercise science at the university level
  • Former Columnist / Editorial Board Member at Muscle & Fitness Magazine and Flex Magazine and Advisory Board and Columnist at Muscle Insider Magazine (Canada)
  • Advise(d) dozens of top supplement companies with regard to formulation, marketing, product labelling, scientific/regulatory affairs/claims, etc
  • Vice Chair of ESSNA (Europe's largest Sports Nutrition Trade Organisation) & Director, of CHC (Consumers for Health Choice
  • Co-Founder of FitnessGenes
  • Formulated & patented the first “Nitric Oxide” (“NO”) product in the sports supplement market [U.S. Patent: 6784209] - this pioneered a new, $multi-billion supplement category
  • Experienced public speaker, effective educator / seminar leader / trainer


2015    International Society of Sports Nutrition    CISSN

1994-1997    Ryerson University       B.Sc. Nutrition

1997    Ontario Fitness Council     CPT  

1989 - 1991   York University         STFA



Probiota / IPA World Congress

William Reed Business Media/Nutraingredients

University of Westminster

International Society of Sports Nutrition

Food Matters Live

Global Human Nutrition & Wellness Forum-Health Food and Supplement Special

ICAAS International Council on Amino Acid Science


Canadian Armed Forces


Tesco   Presented on all aspects of the sports nutrition supplement market to Tesco’s Nutrition Team

Kerry Foods  Discussed several aspects of the sports / health supplement market

Carnosyn   Discussed new product variations of the Beta Alanine patent holders

Blendhub   Discussed aspects of formulation, labels and claims in sports nutrition market

BetterBody Foods  Prepared a successful ‘Substantial Equivalence’ application document to the Food Standards Agency in the UK

MHRA   Presented arguments to the Borderline Panel on Foods & Drugs of the UK Medicines and Healthcare Products Regulatory Agency

Lion Capital  Provided advice regarding their (now completed) $75m investment in Grenade, Ltd

German BVL  Met with the heads of Germany’s Federal Office of Consumer Protection & Food Safety regarding food supplement regulations

MHRA / FCU / FSA Met with UK’s Medicines & Healthcare Products Regulatory Agency, Food Crime Unit and Food Standards Agency to discuss non-compliant supplements


(current & past)


European Specialist Sports Nutrition Alliance (ESSNA) - Vice Chair

Consumers for Health Choice (CHC) - Director

Health Food Manufacturers’ Association (HFMA) 

Certified Sports Nutritionist, International Society of Sports Nutrition (CISSN)

Department for Environment, Food and Rural Affairs (DEFRA) - Stakeholder

Association of the British Pharmaceutical Industry (ABPI) - Distinction

American College of Sports Medicine (ACSM)

Federation of the American Society for Experimental Biology (FASEB)

American Society for Parenteral and Enteral Nutrition (ASPEN)

American Journal of Clinical Nutrition (AJCN)

Journal of the American College of Nutrition (JACN)

Ontario Fitness Council (OFC)

Certified Personal Trainers Network (CPTN)

Canadian Association of Fitness Professionals (Can Fit Pro)

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Please don't hesitate to contact us for further details.


Lichfield, Lichfield, Staffordshire, England, United Kingdom