What We Do
Supplement Consultancy
We provide general advice, formulation, label & copy solutions to supplement companies, manufacturers and retailers so they can safely & effectively sell and operate in the UK & Europe. This includes advising as to how to achieve the optimum balance between sales / branding / marketing and regulatory compliance - Getting this balance right is THE KEY to success and we've done it for many of the biggest brands: MuscleTech (Iovate), Universal / Animal, Nutrex, Mutant, Grenade, SciVation, ISS, MHP/MuscleMeds, Tesco, North Coast Naturals, Better Body Foods, Kiss Me Organics and several others.
As Vice Chair of ESSNA (Europe's largest Sports Nutrition Trade Organisation), Mark has his hand on the pulse of all developments that are occurring in this rapidly growing and changing industry.
Public Speaking & Education
Mark is available for public speaking and educational talks and has been a featured speaker at many of the top nutrition, supplement & health conferences world wide.
These include:
Probiota / IPA World Congress
William Reed Business Media/Nutraingredients
University of Westminster
International Society of Sports Nutrition
Food Matters Live
Global Human Nutrition & Wellness Forum
BodyPower
Canadian Armed Forces
Coaching
Mark still takes on a few clients who are pursuing elite performance and/or body composition results.
Mark has advised and worked with everyone from aspiring fitness competitors to win local contests, bikini/figure/fitness competitors to win international contests, all the way up to the world's top bodybuilders, including two Mr Olympias. He has also worked with a number of elite athletes such as NFL football players and Olympic champions.
Please get in touch for details.
About Mark Gilbert / MuscleDiet
Mark Gilbert B.Sc. (Nutrition)
BIO
- 20+ yrs studying/working in Sports Nutrition, Health & Supplements - formulated, participated in marketing, labelling and patenting products which have sold over $1 billion
- Four-year B.Sc. in Nutrition; Certified Sports Nutritionist (CISSN - scored >99th percentile on their comprehensive exam - not current); also studied exercise science at the university level
- Former Columnist / Editorial Board Member at Muscle & Fitness Magazine and Flex Magazine and Advisory Board and Columnist at Muscle Insider Magazine (Canada)
- Advise(d) dozens of top supplement companies with regard to formulation, marketing, product labelling, scientific/regulatory affairs/claims, etc
- Vice Chair of ESSNA (Europe's largest Sports Nutrition Trade Organisation) & Director, of CHC (Consumers for Health Choice
- Co-Founder of FitnessGenes
- Formulated & patented the first “Nitric Oxide” (“NO”) product in the sports supplement market [U.S. Patent: 6784209] - this pioneered a new, $multi-billion supplement category
- Experienced public speaker, effective educator / seminar leader / trainer
EDUCATION
2015 International Society of Sports Nutrition CISSN
1994-1997 Ryerson University B.Sc. Nutrition
1997 Ontario Fitness Council CPT
1989 - 1991 York University STFA
SPEAKING ENGAGEMENTS
Probiota / IPA World Congress
William Reed Business Media/Nutraingredients
University of Westminster
International Society of Sports Nutrition
Food Matters Live
Global Human Nutrition & Wellness Forum-Health Food and Supplement Special
ICAAS International Council on Amino Acid Science
BodyPower
Canadian Armed Forces
COLLABORATIONS
Tesco Presented on all aspects of the sports nutrition supplement market to Tesco’s Nutrition Team
Kerry Foods Discussed several aspects of the sports / health supplement market
Carnosyn Discussed new product variations of the Beta Alanine patent holders
Blendhub Discussed aspects of formulation, labels and claims in sports nutrition market
BetterBody Foods Prepared a successful ‘Substantial Equivalence’ application document to the Food Standards Agency in the UK
MHRA Presented arguments to the Borderline Panel on Foods & Drugs of the UK Medicines and Healthcare Products Regulatory Agency
Lion Capital Provided advice regarding their (now completed) $75m investment in Grenade, Ltd
German BVL Met with the heads of Germany’s Federal Office of Consumer Protection & Food Safety regarding food supplement regulations
MHRA / FCU / FSA Met with UK’s Medicines & Healthcare Products Regulatory Agency, Food Crime Unit and Food Standards Agency to discuss non-compliant supplements
PROFESSIONAL MEMBERSHIPS
(current & past)
European Specialist Sports Nutrition Alliance (ESSNA) - Vice Chair
Consumers for Health Choice (CHC) - Director
Health Food Manufacturers’ Association (HFMA)
Certified Sports Nutritionist, International Society of Sports Nutrition (CISSN)
Department for Environment, Food and Rural Affairs (DEFRA) - Stakeholder
Association of the British Pharmaceutical Industry (ABPI) - Distinction
American College of Sports Medicine (ACSM)
Federation of the American Society for Experimental Biology (FASEB)
American Society for Parenteral and Enteral Nutrition (ASPEN)
American Journal of Clinical Nutrition (AJCN)
Journal of the American College of Nutrition (JACN)
Ontario Fitness Council (OFC)
Certified Personal Trainers Network (CPTN)
Canadian Association of Fitness Professionals (Can Fit Pro)
